The problem
JBU wanted to strengthen its reputation and attract more students by making sure its brand promise matched what students actually experience. In a competitive higher-education market where student needs keep shifting, the value proposition has to be reviewed regularly.
Dataset & context
The study compared JBU's stated value proposition with student feedback, and looked at trends in U.S. higher education: overall enrollment decline, financial strain on students, and changing gender dynamics.
Methodology
Evaluated how well the promised value and the delivered value line up, using internal-branding frameworks and the influence of on-campus experience.
Findings
- U.S. college enrollment has declined overall, with exceptions in certain demographics.
- Financial strain is common. Many students hold multiple jobs to cover expenses.
- The results suggested a strong alignment between JBU's promises and student experiences.
- Survey question structure is critical to measuring that alignment accurately.
Business implication
A foundation for JBU to fine-tune its value proposition, building trust with prospective students and potentially supporting enrollment.
Final result
What I'd do differently: evaluate each department and degree program separately, to find specific areas for improvement and give more actionable recommendations.
Report & downloads
No public files for this project yet. This summary comes from my original portfolio write-up.