FIFA Player Dynamics: North America

Profiling players in Major League Soccer and Liga MX to understand what shapes wages and market value.

  1. Problem

    What sets a player's market value?

  2. Approach

    Descriptive stats, clustering, regression

  3. Tools

    R · ggplot2 · cluster

  4. Result

    5 profiles · R² 0.64

Course
DAT-3113 · John Brown University
Date
April 2024
Tools
R — clustering, regression
Length
17-page report
1,259

Players analyzed across MLS and Liga MX

5

Player profiles found through clustering

0.64

R² of the market-value regression (63.85%)

01

The problem

Taking the role of FIFA's data analyst for North American soccer, I examined player dynamics in Major League Soccer and Liga MX. Clubs and decision-makers need evidence for recruitment, contract negotiation, and squad planning. So what actually drives a player's wage and market value?

02

Dataset & context

FIFA player data filtered to the two leagues: 1,259 players and 26 variables, including positions, overall rating, potential, market value and wage (in euros), age, height, weight, club, league, and nationality.

03

Methodology

  • Summarized key variables such as wage and value with means and medians.
  • Visualized relationships with contingency tables and scatter plots.
  • Grouped players into five clusters to surface distinct profiles.
  • Fit a multiple regression of market value on overall rating, international reputation, wage, potential, and age.
04

Tools

  • R
  • ggplot2
  • cluster
  • knitr
05

Key analysis

Players per cluster
  • Cluster 1380
  • Cluster 2365
  • Cluster 4351
  • Cluster 3115
  • Cluster 548
Sizes of the five clusters, sorted. Together they cover all 1,259 players.
Regression on market value
PredictorDirectionResult
Overall rating+Significant
International reputation+Significant
Wage+Significant
Age−Significant
Potential+Not significant (p = 0.32)
Multiple R² = 0.6385 · F = 442.6 on 5 and 1,253 df · significant terms p < 0.001.
06

Findings

  • Player incomes vary widely. A small group earns far more than everyone else.
  • Wages and market values are strongly correlated: as wages rise, so does value.
  • Higher-rated players were more likely to be starters and to earn larger salaries.
  • Holding the other factors constant, older players carried lower estimated market values, and potential added nothing significant beyond current rating.
  • Clustering surfaced distinct archetypes, from seasoned veterans to rising stars.
07

Business implication

Clubs and league decision-makers get a framework for strategy: which attributes justify a higher valuation, how to benchmark contracts, and how to plan a squad around distinct player profiles.

08

Final result

A 17-page analysis with five player profiles and a value model that explains 64% of the variation in market value.

What I learned: detailed analysis is what makes a player market understandable. Football economics is complex, and decisions there should rest on data that keeps being revisited.

09

Report & downloads

Full reportPDF · 17 pages · April 2024